About the Project
The gradient shape represents the “squeeze” and mimics the direction of a design process. It covers parts of the heading text to emphasize the connection between the effort and the result during a creative process.
The idea behind the poster is to represent that the students have “squeezed out their maximum” to achieve the best result and possibly be a part of the exhibition.
The final version of the poster.
The first concept aimed to evoke playfulness and cheerfulness, but there was too much movement as it was hard to read the information.
The second concept was too conservative and sterile, as I wanted to achieve something solid - possibly in the middle of these concepts.
Although the final jury didn't choose my concept, I had a lot of fun with this project.