About the Project
The chosen layout is futuristic and distorted to support the utopic idea with various lines and outlined shapes. The speed of the animation illustrates the pace of snails and taking things slow. The change in colors highlights the important part and brings some joy to the otherwise b&w poster.
The slogan of the party, "let us all take five", is taken from a jazz context, where it means to take a break of five minutes. However, for this politcal party, it means to switch weekends and working days - five days of joy, two days of labour.
The animated version of the poster.
The poster showed in an exterior environment.
A mockup of the poster.
The development process was very straightforward and fun - I knew precisely what I was aiming for, and I was able to keep it consistent until the finalization.