About the Project
I have decided to go for a clean and modern approach, putting all text in primary black on a funky flamingo pink background, which connects well with the playfulness of the design.
The layout is made out of different sections with just catchy, bold phrases in different sizes and weights, conveying an almost website-like feel to the whole piece.
My first concept was more of an editorial design, which made it look empty to me.
This concept had more going on, but it was the combination of both of the concepts that would create the strongest solution.
The process of merging the concepts together turned out to be a big learning experience. In the end, I complimented the existing typographical hierarchies with some additional ones to achieve visual harmony.
I am very proud of this project as it even got exhibited in my university's student exhibition.