About the Project
Brand Identity, Website, Poster
The whole identity is based on a very earthy color palette around a friendly-looking typeface, which reflects the decision of choosing a green roof - being friendly to nature and aesthetically different.
The challenge was to create an aesthetically pleasing brand and web without much imagery to build on. The logo symbolizes three green roofs on top of each other, the literal name of the company.
Business cards + logo tape concept
Selected desktop website folds
Secondary poster concept
The symbol and text together create a strong visual presence.